So it’s pretty clear video is important to me, but before you brush this post off as “blah, blah, blah …” Check out these facts.

According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words — 1,799,000 more than a picture. Why you asked?  Because video is easier to consume than written content!

Now, do i have your attention?

How about this: YouTube is the second most used search engine, behind the almighty Google. Oh, also, 72 hours of content is uploaded to the site every minute. That’s a lot of content.

According Firebrand Group’s “Future of Video 2017” report:

“The number of hours people watch video on their phones is up 100 percent year over year, and with longer individual sessions,” according to the report. “The average mobile viewing session on YouTube is over 40 minutes, a surprising length and a potential alternative to traditional programming that most people couldn’t even imagine a few years ago.”

So, while it’s been almost a month since I headed to Lisbon, the exciting news is that the fantastic folks behind the Web Summit have sliced their original Facebook Live footage down into individual sessions! This means I can share my panel — “The Second Coming of Video” — with all of you in an easy format that doesn’t involve hunting through hours of footage and minute-marker indicators.

We highly suggest you check out a recently released “State of Video Marketing” report, a couple facts that stood out were:

  • More than half of participants produce 11 or more videos per year. Large companies produce the most videos.
  • The average number of participants saying that conversion performance for video has stayed the same or gotten better is 96 percent, which is consistent with previous years.
  • Nearly half of respondents stated they use internal staff and resources to produce videos, up from 38 percent a year ago.

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