Using Location Based Data

Have you gotten into your car after work when an instant traffic report for your commute home suddenly pops up on your phone?  If this is not a phenomenon you’ve experienced yet, look for useful insights like these and many others to start showing up on your mobile device out of the blue.

It is called geofencing, and studies show that this locally optimized approach to reaching customers boasts double the click through rate of normal mobile advertising. If you are a small business owner, you need to get on board with this marketing marvel right away.  It’s an easy and affordable solution to engage your customers and grow your bottom line.

Why You Should Adopt a Geofencing Marketing Approach

First of all, with any new and emerging technology, you need to see the evidence to support the hype. Data drives decisions, and in this case, the numbers speak volumes.

60% of consumers look for local information on their mobile devices.

40% of consumers look for information while on the go.

70% of consumers are willing to share their location with you for something in return.

Secondary Action Rates–meaning people visit a store or take some other additional action after seeing an ad–are more than 2 times as likely to occur with location-based marketing.

Home and trade services rank among the industries that receive the highest secondary action rates.

How Can This Location Data Help Me?

How can you use this exciting and versatile technology in your business? There are many ways you can use geofencing to help increase customer interactions, employee productivity, accountability, and profits, as well as keep your property and assets safe.

This white paper provides specific, actionable advice on how location-based marketing supports the creation of demand for cost effective, personalized communications campaigns that produce results.

Through case studies and data-driven results, the white paper demonstrates how to use geomarketing to the best advantage. Readers will gain insight into new location-based marketing resources that identify key prospects and then guide them to a product.

Marketers will discover how geomarketing can be used to:

  • Provide an easy, cost-effective way to refine your mailing list data
  • Target customers with much greater accuracy and more relevant messages
  • Create personalized communications with just the customer’s name and address<
  • Drive more business in specific vertical markets, including retail, healthcare, and hospitality

Using location-based data to connect with consumers is one of the hottest trends in brand communication. But all too often, marketers don’t leverage that data because they think it is too complex or time consuming. New research brings the location-based opportunity into focus, giving the reader an in-depth understanding of why location is such an important differentiator and how it improves the results of any marketing campaign.

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