“So what’s your story?”

Those may not be the chosen words that people use.  However, it’s a way to find out: Who are you? Why are you here? What do you do exactly?

You may want to start with a variation of your original story. But this approach may just not be enough anymore. It needs to be freshened up.

You’ve grown. You’ve learned so much more than you ever thought possible, made terrific friends/colleagues, and most importantly, helped a lot of people become better… or at least, you hope you have.

The thing is, some parts of your story aren’t as relevant in the quick, 30-second “story of my life” as they used to be. Not when there’s so much more that you’ve done in just the last year or so that explains more about who you are today, in 2017.

Some people embrace change. You may need to do that more.

A friend and I talked about this just the other night. We went through many of the media properties, the classic characters and stories that have been rebooted in the last several years. Batman, Star Trek, Sherlock Holmes … it’s a really big list. And some people don’t like it. And that’s understandable.

But your story is a living, breathing part of your business. No one is really static, at least for long, as the pace of change picks up even more. And best of all, you don’t have to do a total overhaul of your story. Just a tweak here and there may be enough to keep people interested in where you’re going next, and maybe how you can help each other.

So, now you listen more. You know what parts of your recent story people connect with. And every twist along the way has links back to the past.

So … what’s your story? And have you been updating it?

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