How are you using video to tell compelling stories in your marketing strategy? 

Video might be an already central piece in your marketing program and you’re seeing great results. But maybe you have used it sporadically and still have questions, or you know you should get on the video bandwagon but confused with all the options.

No wonder!

Video, these days is the lingua franca of visual storytelling. With 85% of all internet users watched online video content monthly on any of their devices. And 87% of all marketers use video as a marketing tool. And during these times it has grown well beyond the forecast that 80% of all consumer internet traffic will be videos by 2020.

Here is a high-level cheat sheet to add a bit of clarity,

So here we go:

Here are the steps to help you tell a compelling video story:

  1. Set a goal.
  2. Select your target audience.
  3. Brainstorm your story.
  4. Select a video format.
  5. Script your video.
  6. Create your video.
  7. Edit your video.
  8. Publish your video,
  9. Set a goal.
  10. Select your target audience.
  11. Brainstorm your story.
  12. Select a video format.
  13. Script your video.
  14. Create your video.
  15. Edit your video.
  16. Publish your video, while respecting the platform’s unique user experience.

Video, as you can see is an exciting and versatile “paintbrush” you can use to create various visual stories that are calibrated to your specific buyer persona, the stage in your buyer’s journey and publishing platform culture.

Personalization and context are key ingredients to your video success.

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