Maximize Rankings on Your Website:

If you are dissatisfied with your website’s ranking.  Don’t despair; there are many SEO tools you can use to figure out what may be affecting your position on Google’s search engine results pages. In just a few minutes, you could have a list of tasks to do that can significantly improve your site’s performance and optimization.

If you’re unfamiliar with the tools, then you will get discouraged very quickly. We suggest that you start with the one that appeals to you the most, and once you’ve analyzed your site and made improvements with that one, you can move on to the next.  Every tool has its own pros and cons so best practice is to use them all separately to get the best results.

Let’s jump in.
#1: Google Trends and News Dashboard

Google Trends is a powerful tool for people who want to publish content on news, trends, events, etc.

News Dashboard helps you see how well your site is reporting the news, missed opportunities, and what may be coming up to get ready for on your site. When you use these two tools together, you will be much more successful in reporting news as it happens.

#2: Google Keyword Planner.

Keyword Planner is a free Google Ads tool for new or experienced advertisers that are like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.

#3: Bright Local

Local SEO tools for Digital Marketing Specialists Track Search Rankings, Audit Citations, Monitor Reviews and Analyze your Google My Business & GA data

Don’t waste time jumping between different SEO tools.  Bright Local have all your reporting and citation needs covered.

View all your local SEO data in a customized Location Dashboard

  • Track organic, local and mobile rankings
  • Audit citations and NAP
  • Monitor online reviews and get alerts
  • Produce SEO audits and sales reports
  • Clean-up and build local citations
  • Google My Business audits
  • Google Analytics and Social integration
  • White label reporting

#4: Ahrefs

Ahrefs is your go-to tool for link analysis. Want to know your competitors’ backlinks? Just search their URL in Ahrefs and see all of their backlinks.

As you’re looking at other sites’ backlinks, take a look at yours to see if you have any low-quality, spammy sites with a link to your site. Google may be decreasing your ranking because of them, so it’s worth your time to reach out to those sites to ask for link removal or disavow them with Google.

Ahrefs also has a keyword research tool, so you can use that too to see if the keywords you’re aiming for are the right ones for your target audience.

#5: SEMRush

The team at SEMRush has developed this tool to be your go-to for everything. You know it, and it does it.

It will analyze how well your site’s pages are optimized, which keywords the site is ranking for, which pages are the most popular, how your social media is doing, your backlinks, the backlinks your competitors have managed to get, and of course, traffic information to understand if you have the right people coming to your site.

Getting Started with SEO Tools

If you have the time to learn SEMRush that is a good one to dive into since it has the most tools in one. However, it is a hefty tool, so if you’re looking to start with a bit of information to digest, go with Google Trends and News Dashboard or Google Keyword planner first. You can then move on to Ahrefs for your backlink information.

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