Five Reasons the Advertising Sky Is NOT Falling

Even though many experts fear this, the sky is definitely not falling when it comes to advertising. Yes there are issues and plenty of bumps for advertisers to deal with, but these individuals and companies are resourceful. They can adapt to new technologies and changes in consumer habits. Advertising is not failing, it is actually improving a quite a bit.

Methods of advertising are evolving, along with advertisers. Consumers desire for real-time and regularly updated content is being met in new and innovative ways. Here is why the sky is NOT falling:

  1. Mobile Growth

Mobile advertising is growing by leaps and bounds. It is growing faster than any other type of digital advertising. And it appears that this growth will go on for some time, according to business intelligence. They believe that the spending on mobile ads in the United States will grow to around $40 billion by 2018, which is an approximately 40 percent increase since 2013. Dollars are moving from desktop ads to mobile ads. Picture and video ads are still very relevant.


  1. Video Ads

These are still dominating in the digital sphere, especially on mobile phones. Videos are easy because they are quick and deliver information in a concise, easy-to-understand manner. Many companies are using interactive videos as a way to engage with customers through advertisement.

  1. Ad Blocker Issues Will Fade

People get very concerned about ad blockers, especially on mobile phones. However, there is always a danger of some users choosing to place ad blockers on their desktops and mobile phones. Ultimately, everyone knows that they cannot have their cake and eat it too. If they want free content, they must deal with ads. If ad developers can adapt, consumers are less likely to block those advertisements.

  1. Content is King

Advertisers must rely on content in order to get people interested. If the content is relevant, engaging and interesting, consumers will click on it. If the promotion is so obvious, a consumer is much more likely to sense that this is paid content and move to something else.

Good content can often lead to advertising that is cheaper. It is a much more efficient way of promoting something than a paid advertisement, as long as it is done correctly.

It is important for advertisers to remember that this is one of the quickest industries to evolve with new technologies and consumer behaviors. If one method is no longer working, advertisers quickly find another one that brings success. This trend will continue for the foreseeable future.


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