August 2016 BD

“It is only an order card.” It is a phrase you hear from young creatives and marketing personnel all the time. And it is often the most overlooked part of a campaign, landing page or a mail package. But it...

It is very easy to figure out what you are competing for. We all want more attention, a new job, a promotion or a sale. But what is your edge? In this incredibly competitive world, whatever you are...

Weekends are definitely a period of missed opportunities for marketers, according to research by the Experian Marketing Services Company, which was announced on St. Patrick ’s Day. “When Should I...

Growing a business is all about putting a ton of effort into the project, along with coming up with cohesive strategies tailored to the audience’s unique needs and desires. From B-to-C to B-to-B, there are...

Analytics come in many different forms – business intelligence, descriptive analytics, optimization, predictive analytics, forecasting and more, even at the highest level – but deciding what types of...

A majority of B-to-B lead generation campaigns are all about multiple touches through various media channels. But how can you decide the type of media that is optimal, and how can you ensure that all of these...