Growing a business is all about putting a ton of effort into the project, along with coming up with cohesive strategies tailored to the audience’s unique needs and desires. From B-to-C to B-to-B, there are various tactics that prove more effective and consistent than others, while other tactics do not work at all. At the endo f the day, the common theme we see across every industry is that in order to succeed online, you need to instill confidence among consumers regarding your brand. In general, if your users do not trust the brand, any other efforts you make are not going to work.

As a business leader, how can you go about building trust among clients and customers? For most businesses, it starts with the first touch point, which is the website. Regardless of the vertical associated with your brand, there are some guidelines when it comes to your website’s design that can ensure your message is resonating better with your customers. A good site can also instill confidence in your company.

Show Value with Concise Marketing

One of the biggest rules everyone needs to remember is the fact that your website should mirror the sales pitch you are projecting. With online marketing, your first meeting with a client or customer is not face-to-face. Your site is the one that does the talking in place of the first-time meeting. It explains all the essentials the user needs to know in order to feel more comfortable about your company. You also need to talk about your products and services. Concise messaging helps project a value proposition to customers and clients regarding your company, and this is essential to building trust with a user.

The purpose of any site is to ensure your message is being conveyed correctly. When a visitor comes to your site, they should be presented with your core message that you are keen for them to understand. Think about what every customer wants to hear, at what point in the conversion funnel they are currently at and what information they need to get converted from an interested client to a buyer or partner.

Do Not Underestimate Landing Pages

Many people end up forgetting about the importance of landing pages on their site. Users can get to your site in many different ways, such as PPC ads, organic searches or emails. It does not matter what channel brings the user to your site, it is very important that you have a relevant landing page that they are going to see when they first arrive at your site. Whatever made the user interested in your site in the first place – they should be seeing things on the landing page relevant to those interests.

Constantly sending users back to the homepage is not a good idea for brands. Depending on your company, the homepage is probably too generic, especially if the user wants to learn about a specific product or service instead of getting a general overview of things. Not only does it result in the user leaving the site, but it can also damage the credibility of a company
Think about an eCommerce site that is selling various products, such as shoes or jewelry. An online shopper may click on a PPC for shoes, but they are not going to find any value in the site if they come to a homepage with all the latest jewelry products the seller is promoting. Putting users on a specific landing page is very important, because it can generate more conversions and it gives you a better chance to influence the user’s buying decisions.
in the user’s eyes, since they assume you do not understand what they are seeking.

Develop Intrigue So Users Come Back

First time users are not going to convert as often as second and third time users. The more times a person comes to a site, the more comfortable they are with the products or services they want to purchase. Users want assurances they are making the right decision, which drives them to want to learn more about the products they might want to purchase.

It is very important to have the right tactics to ensure that people are coming back to your site. New traffic is great, but you need return traffic in order to convert most of the traffic to your site into real purchases. You want customers to trust you, so give them compelling content.

Give your users a reason to come back to the site. Having regularly updated blog content is a great way to achieve this. Make sure your company is keeping up with all the latest news pertaining to your industry, which you can present to your visitors in the form of blog posts. If visitors come back to the site and see the same content as they did a few weeks ago, they are not going to think much of your site, because they will assume you do not have the ability to keep things current on the site or with regards to your company.

Use Calls to Action

It is very important to have a compelling call to action (CTA) button on your site’s various pages. These buttons are going to help users see where they need to go next if they want to continue their purchasing journey with the company. Whether you are requesting quotes, scheduling appointments or asking them to sign up for an email newsletter, you need the CTA to be as bold and visible as possible. You should also give the user a clear and concise reasoning regarding why they should follow through and continue down the funnel. If you are trying to get email addresses, simply stating that you want someone’s email address is not enough to encourage them. provide the user with incentives by telling them about the various promotions and discounts they can receive by registering.

Building Confidence Through Website Design

Ultimately, your website is a marketing tool. It is going to allow you to communicate in an effective way with your audience so you can reach all your goals. By using the above steps and making sure your site mirrors the impression you want your users to get, you can grow your business online. But you cannot grow if your customers are not confident in your products, services or in the company itself.

About The Author

Leave a Reply

Your email address will not be published.