After the Pandemic

By Karen Ergus

It’s been almost two years since the first case of COVID-19 was reported and to say our lives as dental professionals has changed is an understatement. You’ve likely experienced a dip in patient retention, seen staff members come and go, and there are a lot of new pandemic-related regulations and guidelines to consider as you operate. On the positive side though, this pandemic has given way to many innovations and refreshing changes in the way we operate and connect with our clients, particularly the way we utilize technology and manage our digital presence. Here are some things to consider as we slowly make our way out of this pandemic and enter a new age of dentistry.

Refresh website and social platforms

With the majority of Canadians being vaccinated and looking to start catching up on their dental appointments, and the New Year right around the corner, this is the perfect time to refresh your company website and social media accounts. If your practice has gone under any notable changes like business hours, staff changes or service offers, make sure that the website and social platforms reflect this.

Make it clear that you’re actively accepting new patients to entice people to book appointments. If you don’t already have one, this is also a good time to hire a social media manager or communications specialist to help manage your inbox and any inquiries you receive via social media. This is a great time to update the overall aesthetic–colours, style, fonts, etc.,– of your online presence as well if it is starting to look stale or dated.

Use DenTyme to track and audit business

DenTyme is a revolutionary digital application for dentists and dental professionals developed by Dolphin Development Group (DDG) founder Karen Ergus. The app is an asset for you and your team in a post-pandemic world, as you work to maximize profit and efficiency of your practice. The app includes such features as procedure time tracking, informative dental literature and articles, satisfaction questionnaires for both staff and patients, and much more that will paint a picture of where your business is and what you can do to improve. For more about the app, refer to our previous blog posts or visit the DenTyme website.

Implement new incentives

Incentives are a great way to attract new customers and retain existing ones, even if they’re temporary. Some incentives you can try include special discounts for patients who refer their friends, a gift bag of dental-related goods after a patient’s first cleaning, or even an exclusive holiday special on cleanings for your existing clients to encourage them to book an appointment before the year ends. Whatever you choose to do, make sure to announce it on your website and social media platforms!

For more about improving and maximizing your dental practice, check out DDG founder Karen Ergus’ new book ‘Scaling Up: The Business of Dentistry’ available here.

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