The Purpose: Content marketing is the development and distribution of relevant, useful content, a strategy used to entertain, educate, engage, and retain an audience by creating and sharing relevant articles, blogs, newsletters, white papers, videos, social media posts, emails, podcasts, and other media – to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells. The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy. That is what we do! We help businesses maintain ‘Top of Mind Status.’ And we do this with content-driven, market-focused digital magazines. The Facts: Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage. Take a look at what the data says about content marketing: Businesses with blogs get 67% more leads than other companies. Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. Seventy-two percent of business-to-business (B2B) marketers say content marketing increases engagement and the number of leads they generate. Each magazine is exclusive to one business type, you not only have a valuable customer retention and referral tool, in addition, you have a growing distribution due to each Partner sharing the magazine to their audience and social media! It’s like a virtual network on steroids! With my years of experience in marketing and content marketing, I am happy to help my network on this areas.