IS YOUR WiFi WORKING FOR YOUR BUSINESS?

It used to be the way to find objects was to create a beacon on the shore warning those with a hold full of goods to stay away. Now beacons are used to track shoppers, and help them steer toward the merchandise they want.

Marketers are discovering new ways to use beaconing, the proximity-based marketing tool that connects the digital and physical worlds. Although a comparative newcomer in marketing technology, beaconing has revolutionized when, where and how retailers, restaurateurs and other brick-and-mortar businesses reach their customers.

A beacon is a device mounted in a store. Beacons emit a signal for a company’s app on any smartphone within a defined proximity. Whenever shoppers (who have opted in to the company’s app) get close enough, the company can send welcome messages, personalized offers and promotions. Use these beaconing tools to find your way with shoppers.

         WiFi Marketing (or “proximity marketing”), can help businesses to forge relationships with customers.

         WiFi Marketing is now known as an INTELLIGENT OR SMART MARKETING TOOL

THE ADVANGTAGE FOR BUSINESS OWNERS AND MANAGERS

Get To Know Your Customers: As your guests & customers login to your complementary WiFi service, you will instantly begin to develop comprehensive lists of data complete with visit history, valuable demographic information and customer contact information including social media contacts.

Begin Building Customer Loyalty Immediately: Entertainment Ottawa will enable you provide a free WiFi hotspot for your customers—complete with your custom-branded login portal featuring your business.

Grow Your Business: Entertainment Ottawa will help you create affective marketing campaigns that will engage new customers and help build brand loyalty and interest with your existing clients.

What types of businesses benefit from ENTERTAINMENT OTTAWA – WIFI MARKETING?

FOOD & BEVERAGE INDUSTRY: Restaurants, cafes, bistros, diners, pubs and bars are superb locations for WiFi Marketing.

HEALTH CLINICS:  Today almost everyone sitting in a waiting room is using a smart phone.

FITNESS FACILITIES: Why not get an edge up on the competition and generate health-conscience content that your gym-rats will love!

RETAIL STORES & OUTLETS: Being able to tell your customers about a sale in your store when they are just steps away, is a marketing breakthrough you don’t want to miss out on.

COMMUNITY CENTERS: As cellular reception is normally very poor inside such buildings a guest Wifi service enables Mom and Dad to carry on with their hectic lives while the kids participate in sports..

SPECIAL EVENTS: Imagine the information you could provide to event-goers through a custom WiFi portal specific to your event.

STATISTICS TO CONSIDER

70% of cell phone users choose WiFi over cellular: People prefer to be connected to WiFi than to use their data plan.

75% of shoppers are likely to make a purchase after receiving a location-specific communication: Announce promotions to your customers walking by.

64% of the public will choose a restaurant based on WiFi availability: More and more we see smartphones at the dinner table.

62% of customers spend additional time in a location when WiFi is available: A prolonged visit provides more opportunity for sales.

ENTERTAINMENT OTTAWA WIFI MARKETING – FEATURES

DATA GATHERING

TAILOR YOUR BRAND

SOCIALIZE WITH YOUR GUESTS AND CUSTOMERS

DEVELOP YOUR BUSINESS

PIN POINT YOUR LOYAL CUSTOMERS

FREQUENTLY ASKED QUESTIONS (Q & A)

Do I need a new router or special hardware for Entertainment Ottawa Wifi to work? Do you supply the hardware? – Yes.  Entertainment Ottawa WiFi will provide you with a new wireless router to be configured to run at your location.

I have a Wi-Fi router. Do I need a new one? – We do not recommend that you share your private WiFi network with the public.  In order for the “Social Login” to be implemented a dedicated and separate Wi-Fi device will be used.  This will ensure that your private network remain more secure.

What if a customer doesn’t use social media? – The platform provides the customer with the option to login with an email address.  Additional identifying information can be requested.

Will I have control over the content delivered to my customers? – Yes – 100%.  You will be able to contribute as much or as little as you like, or have time for.  Everything from the splash page, to the WiFi time allowance, to proximity-advertising, you will have complete control to manage remotely.

ABOUT Entertainment Ottawa WiFi Marketing

Entertainment Ottawa can assist any brick-and-mortar business to increase client/customer visit frequency and loyalty. The system allows traditional Wi-Fi to be used as a powerful marketing device.

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