BY DAVE BUI At the end of 2011, there were about 6 billion mobile subscriptions. According to the infographic, 22% of mobile subscribers access the internet at least monthly. And by 2014, mobile internet usage is expected to surpass desktop internet usage. Here are more facts: 34% of Americans and 28% of Europeans use their mobile phones to access applications. Mobile browsing and app usage is growing at 7%-9% per year in most regions of the world. At the end of 2011, 30 billion mobile apps had been downloaded. The average smartphone user in the U.S. has 22 apps downloaded. Mobile users are an impatient lot. Here are some facts to prove that. 71% of users expect websites to download as fast as or quicker on their mobile phone than on their desktop. Mobile users don’t have the patience to retry a website or an app that didn’t function initially. 1/3rd of mobile users will visit a competitor’s site. Trying a site twice is the maximum for around 80% of mobile users. Nearly half of mobile users are unlikely to return to a website that they had trouble accessing from their mobile phone. 6 BILLION At the end of 2011, there were 6 billion mobile cellular subscriptions globally 87% That means 87% of the world’s population have mobile phones! 22% of these mobile subscribers access the internet at least once every month. By 2014, mobile internet usage is predicted to take over desktop internet usage 34% of Americans and 28% of Europeans use their mobile devices to access applications. Across regions, mobile browsing and application usage is growing at a rate of 7-9% per year. At the end of 2011, nearly 30 billion apps had been downloaded worldwide The average smartphone user in the US has 22 apps downloaded. As the mobile user base grows, so do the expectations and demands of the mobile user. 5 seconds is the max time most mobile users will wait for a website or application to load. 74% will leave a mobile website if it doesn’t load within 5 seconds, and 50% will exit an app. 71% of global mobile web users expect websites to load as quickly, or faster on their mobile phone compared to their home computer Mobile users have little patience for retrying a website or app that is not functioning initially. 1/3 will click to the competitor’s site. A major cause of slow loading mobile websites and applications is called latency which can be any of several types of delays typically incurred in processing of network data. Trying a website or application 2 times is the max for about 80% of mobile users. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone.