19 Small Business Goals You Can Set This Year

Goal setting is one of the most important activities you can do in your small business, regardless of how old your business is, where you are located, how profitable it is, or what you sell. Goals help you stay focused and they can prevent your business from becoming stagnant. Your business goals keep you moving forward and set the stage for ongoing success.

Although we often think of goal setting as something we do at the start of every year, the truth is that it is extremely important to work on your business goals all year long. You should be setting goals multiple times each year, tracking your progress, and refining the strategies you are following in order to achieve your goals on an ongoing basis.

  • To help you get started with your small business goals this year, here is a list of goals that have the potential to change your business for the better. Pick one or two that are fitting for your small business, turn them into SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) and create a plan to tackle them in the coming months.

·        01

 Ramp Up Productivity in Your Business

Your level of productivity can directly impact your bottom line, so it’s never a bad idea to set a goal to boost your productivity and the productivity of your team. You can become more productive by eliminating distractions during the work day, improving the way you use business tools such as email, and by incorporating the use of productivity apps.

·        02

 Reduce Ongoing Business Expenses

This is a goal that is fitting for most small businesses. After all, what business owner would not want to reduce the costs of running his or her business? As you set this goal for the year, be specific about how you will reduce business costs — using more technology, reducing debt, or changing up your operations — in order to make it work.

·        03

            Learn Something New

What you choose to learn may be directly related or completely unrelated to your     business. Learning something new will add to your skills and add a new dimension of interest to your life—another important part of achieving a healthy work-life balance and increasing your business success. Business consultants, trainers and coaches can help set you on a path to adopting new skills. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues, or friends.

·        04

 Create a New Customer Service Process

How do you communicate with your employees and ensure their satisfaction with your business and products and services? Set a goal that focuses on making your customer service process exceptional, handling customer complaints more effectively, or incorporating customer service into your social media practices. Let’s not forget the power of customer feedback in order to identify what your business can be doing better. ​

·        05

 Increase Traffic on Your Business Website or Blog

More website traffic often translates into increased sales and customer loyalty, making this a great goal for small businesses. There are many ways to get more eyes on your website or blog. Start by creating a plan to ramp up your content marketing strategy.

·        06

 Give Back to Your Community

There are all kinds of worthy organizations that make a difference in your community.       Givers gain. Nothing will seed and grow goodwill for you and your business better than giving back to your community. So make one of your top New Year’s resolutions to find a cause that matters to you and give what you can. Make this the year that you serve on a committee, be a mentor, volunteer, or make regular donations to the groups in your community that try to make the place you live better.


 Start Using Social Media Marketing in Your Business

It is never too late to add a new marketing tactic in your business, and if you have been resistant to social media, this is the year to dive in. Learn more about using social media for small business then pick one social platform and set a goal to incorporate it into your marketing plan this year.

·        08

 Improve the Financial Health of Your Business

Do you have a handle on what money is coming in and going out of your business every day? Do you have an ongoing budget to guide your expenditures? Make this year the year you lock down your spending and improve the fiscal health of your business.


 Open a Second Business Location

If you have a brick-and-mortar shop that is doing well, it may be time to consider opening a second location.

·        10

 Go Paperless

Eliminating or reducing the amount of paper you use in your small business can cut costs and improve productivity, if it is done successfully. But keep in mind that going paperless is not right for every business. Before you commit to this goal, have a look into the pros and cons of a paperless office to decide if this is can work in your small business.

·        11

Drop What’s Not Working and Move On

If a technique, product, or business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on. Something better will turn up.

·        12

 Do a Thorough SWOT Analysis

A SWOT analysis is a tool that helps you identify the strengths and weaknesses of your business, a new product offering and of the competition. It can be used in any stage of business to help you determine what makes your business unique, identify potential new areas of the market that are untapped, and explore what your competition is doing better than you are. Do a SWOT analysis this year as part of a larger process to improve your decision-making ability.

·        13

 Increase Your Market Share

Capturing a larger part of the market is a key component in making your business more competitive and increasing profitability. One way to start with a goal of increasing market share is by doing market research.

·        14

 Set Realistic Goals

Goal setting is a valuable habit if the goals lead to success rather than distress. Resolve that the goals you set will be achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration. If you have trouble setting realistic goals, find a business coach, consultant that can help you map out a formula that makes sense for you.

·        15

 Find New Opportunities for Networking

If you are not actively networking in your small business, set a goal this year that gets you in front of more people and expands your business network. You can attend more conferences, ramp up your online networking on platforms like LinkedIn, and even share your expertise by speaking at small business events.

·        16

 Work on Your Personal Brand

Many times in small business, success is reliant on the business owner and his or her ability to stand out in the crowd. This is why it is so important to develop a personal brand.  If you have not spent time on creating your own brand yet, make it a goal for this year, and boost your credibility at the same time.

·        17

 Revamp Your Business Plan

You probably created some type of business plan when you started your business, but when was the last time you took a look at it? This year is the perfect time to dust off your business plan, see where you are in relation to where you expected to be, and create a new plan that helps you get even further with your small business.

  • 18

 Schedule a Break from Your Business

If it has been a while since you took a break from your business, you should consider scheduling one this year. Not only can time off help to reduce stress and prevent burnout, but it can also give you a fresh perspective that you can use in your business when you return. Of course, taking a break — even a short one — from your business is often easier said than done.

  • 19

 To a Better Year

Achieving a healthy work-life balance is like maintaining a good relationship; you have to keep working on it. But if you apply these top New Year’s resolutions throughout the year, you’ll not only feel better but you’ll have more energy to put into your business and make it the success you deserve.

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