BY SETH GODIN

Bilbo Baggin’s great quote about being stretched thin (“I feel thin, sort of stretched, like butter scraped over too much bread.”) reveals a profound truth:

Most individuals and organizations complain of not having enough butter. We need more resources, we say, to cover this much territory.

We need more (time/money/staff) to get the job done.What happens if instead of always seeking more butter, we find the discipline to cover less bread?

Spreading our butter too thin is a form of hiding. It helps us be busy, but makes it unlikely we will make an impact.

It turns out that doing a great job with what we’ve got is the single best way to get a chance to do an even better job with more, next time.

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