Content Marketing

Companies and organizations are now fully aware about the importance of marketing their brands on the internet. Content marketing is the most effective way to communicate directly with customers and the market in general. This has led to an explosion of content on the web, which makes it a crucial part of any marketing or editorial plan.

If you are including content marketing in your editorial plans, it means that you are contemplating a more tactical approach. By increasing the level of content, you have a greater chance to win over your target market and potential customers, especially if the content has a high quality. This is where video content comes into the picture. Let us look at some of the reasons why video and media rich content is so important.

YouTube and Google Like It!

Google has a very favorable view of YouTube videos, with this content playing a crucial role in a website’s ability to reach the top of search engines. While you do not have to fret about getting on the first page of Google search results, videos will help you improve your SEO.


Aside from improving the SEO on existing content and ensuring it is regularly updated, Google places a huge emphasis on videos – especially YouTube videos. These videos look great on desktops, laptops, tablets and smartphones, making them perfect for engaging with customers and getting your message across.

Viewers Appreciate the Content!

Your viewers are going to be delighted by the addition of videos. They are a great way to inform someone without making them do anything. Studies have shown that users are much happier watching a few minutes of content, as opposed to reading about the same material. Videos are easier to understand, while they also use graphics intelligently to explain things in a more coherent manner.

A lot of people are what we call “visual thinkers,” which means that they absorb information much better when they see it. Some people have a harder time visualizing new concepts or ideas simply by reading. If it takes them ten minutes to get information through reading, a YouTube video can get the message across in half that time.

Your Brand Benefits!

Videos are the best way to boost your brand. They not only give viewers more information about the product or services you offer, but they help establish a character and style for the business and its representatives. It is very important to stand out in the modern economy, and YouTube videos help you do this.

Videos can also let you use many different distribution methods, such as:

  • Your website, along with other sites.
  • Video portals such as YouTube, Vimeo, DailyMotion and more.
  • Social media such as Facebook, Twitter and Instagram
  • Podcast portals such as iTunes
  • Easy sharing for users

There are many more ways you can get creative with videos, especially if you are trying to promote something or connect with your target market. Share any ideas you have for entertaining videos, or provide examples of videos you really enjoyed.



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