BY KEVIN KRUSE You are annoying your boss and colleagues any time you use your cell phone during meetings, says new research from USC’s Marshall School of Business. And if you work with women and people over forty they’re even more perturbed by it than everyone else. The researchers conducted a survey of 554 full-time working professionals earning above $30K and working in companies with at least 50 employees. Why do so many people— especially successful people—find smart phone use in meetings to be inappropriate? When you take out your phone it shows a: Lack of respect. You consider the information on your phone to be more important than the conversation at hand, and you view people outside of the meeting to be more important than those sitting right in front of you. Lack of attention. You are unable to stay focused on one thing at a time. Lack of listening. You aren’t actively listening, so no one around you feels heard. Lack of power. You are like a modern-day Pavlovian dog who responds to the whims of others through the buzz of your phone. Lack of self-awareness. You don’t understand how ridiculous your behavior looks to other people. Lack of social awareness. You don’t understand how your behavior affects those around you.