In today’s society, social media has become a key outlet for different people and businesses to interact with one another. The problem is, however, many businesses don’t know they may be ruining their reputation.

In a study completed by Hubspot, it showed that out of the social media users who participated in the study, 80 percent of respondents expect brands to use Facebook, 60 percent believed that businesses should be using Twitter, while 40 percent believed that businesses should be using YouTube. With this increase in pressure to use social media, it’s even more important to get it right the first time without making too many mistakes.

Social Media Mistakes You Might Be Making Right Now

Here are four social media marketing mistakes that you need to remedy immediately.

  1. Not Separating Personal And Professional
    For any new business on social media, the line between personal and professional can become blurred. When interacting with your followers as a business, you must always keep public interactions professional regardless of the site you’re on.

Many people make this mistake and start to post more personal comments or posts. This can place a damper on your online presence and reputation. Instead, a good rule of thumb that all businesses should follow would be to never post anything that you wouldn’t want an employer, employee or boss to see. Even if you believe all privacy settings are set in place, you should still assume that your post will be seen.

  1. Not Considering Your Audience
    Another problem that could be damaging your reputation is not considering what your audience and followers post to or about your company. The problem here lies in the followers, friends or family that are linked to your social media page. They may inadvertently undermine your reputation if they post inappropriate content and tag your business in it. Although you didn’t post the content yourself, it can still have negative impact on your business’s reputation as the people following you will relate your business to this content.

If you find you’re having problems with this, it’s important to either speak to your family, friends, or followers about the inappropriate content and ask them to not tag your business in it. In most cases it’s an honest mistake that many didn’t know they were making. The same when you’re posting content, you need to make sure it’s not inappropriate or content that can be taken out of proportion and made into something bad when it wasn’t intended to be that way.

  1. Ill-Timed Online Content
    Another mistake that many businesses make that really affects their reputation is by timing content at the wrong times. Posting content in the late hours, in the evening or exceptionally early in the morning generally won’t been seen by the majority of your followers.
  2. Leverages Customer Testimonials in EmailYou need all the friends you can get when you’re marketing your start-up’s product, so why not boast about them, like this email does?

    Leesa is one of several start-up that have disrupted the mattress industry by turning over long-standing business models. Their advantages: lower costs due to less models, and selling direct-to-consumer, primarily online.

    This email, like quite a few other efforts from the company, starts off its subject line with its usual promotion: “$100 Offer,” but instead of continuing with a pitch for the product, goes in a different direction: “See What Our Customers Are Saying.”

    That’s a line more or less repeated as a headline in the first block of the email. Below it is a photo, designed a bit like a word bubble, of a smiling woman on a Leesa mattress. “Over 1800 five star reviews,” it continues.  “See some of our favorites.”

    Four testimonials follow, each with a short title, a two to three sentence quote, a customer name and an image of the mattress. The terms of the $100 offer are set out in another block: a $75 discount and a $25 Target eGift Card. A single call to action button clicks through to the website, although tapping on the images has the same result.

    The Takeaway
    If you ask customers to provide feedback via ratings and reviews, using them in your marketing adds credibility, especially when they avoid sales jargon.

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